Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). The goal of SEO is to make a website more appealing to search engines and users, and to increase the amount of organic traffic it receives.

SEO can be divided into two main categories: on-page optimization and off-page optimization. On-page optimization involves making changes to the website itself, such as optimizing its content and structure. Off-page optimization involves activities that take place outside of the website, such as building links and promoting the website on social media.

Off-page optimization activities include:

SEO Off Page

 

  1. Link building
  2. Social media optimization
  3. Content marketing
  4. Influencer outreach
  5. Brand mentions
  6. Guest posting
  7. Directory submissions
  8. Image optimization
  9. Video optimization
  10. Infographic creation and promotion
  11. Review management
  12. Local citations
  13. Social bookmarking
  14. Forum participation
  15. Blog comments
  16. Article submissions
  17. Press releases
  18. Q&A sites optimization
  19. Document sharing
  20. Web 2.0 properties optimization
  21. Local events promotion
  22. Business listings and directories
  23. Social media advertising
  24. Paid search advertising
  25. Content repurposing
  26. E-mail marketing
  27. Affiliate marketing
  28. Influencer marketing
  29. Referral traffic building
  30. Landing page optimization

On-page optimization activities include:

 

SEO On Page

 

  1. Keyword research and optimization
  2. Content creation and optimization
  3. Title tag optimization
  4. Meta description optimization
  5. Header tag optimization (H1, H2, H3, etc.)
  6. Image optimization (alt text, file names, etc.)
  7. URL structure optimization
  8. Internal linking
  9. Sitemap creation and submission
  10. Robots.txt file optimization
  11. Canonical tag implementation
  12. Redirect management (301, 302, etc.)
  13. Mobile optimization
  14. Site speed optimization
  15. Page load time optimization
  16. Browser compatibility optimization
  17. Structured data implementation
  18. Schema markup implementation
  19. Rich snippets implementation
  20. Landing page optimization
  21. Call-to-action optimization
  22. User experience optimization
  23. Navigation optimization
  24. Footer optimization
  25. Site architecture optimization
  26. Content layout optimization
  27. Bounce rate optimization
  28. Time on site optimization
  29. Pageviews optimization
  30. Conversion rate optimization